Playkit is a project initiated by Kehilla NGO which operates various programs in the fields of education, welfare, and social justice on both local and national levels. The organization promotes values of community, volunteerism and sustainability.

"Playkit - creating a community through leisure" is a mobile kit that includes 8 huge floor games that create a colorful, inviting open space of games for dozens of families at a time. 

Working with low-income communities, Kehilla has identified a lack of an appropriate, healthy leisure activities. They see more and more children and families spending their afternoons indoors, in front of screens. Over time They realized that there are public shared spaces that are not taken care of and the residents are unable to enjoy them. They believe that a community is created in the back yard or at the front door, which is how they came up with the idea for a process to create "sustainability on wheels". The sustainability center provides tools like "Playkit" to the different neighborhoods in order to create a sense of solidarity and belonging, which is so important for building a community, and to encourage families to volunteer together in order to make a change in their living environment. The "Playkit" enables communities to engage in a fun, affordable and healthy way in their own public spaces.

For me as a designer, this project was about creating a fun and playful brand identity, which integrates mobility and is accessible and inviting for all ages.