The concept for this video essay is Buridan's ass which is an illustration of a paradox in philosophy in the conception of free will. It refers to a hypothetical situation wherein a donkey that is equally hungry and thirsty is placed precisely midway between a stack of hay and a pail of water. So what motivates a decision ? How do we relate reason to what we do - Simple as picking toothbrush in a store ? Is it impossible to have Identical yet separate choices ? Could distance be a logical explanation which stimulates preference ? Are you assertive of your decisions ?