Nick Esposito's profile

Philadelphia Eagles Branding Identity Proposal

This is my first project in the Adobe Suite.  This project was created in response to the fan-desire to move the Philadelphia Eagles back to Kelly Green.  The goal was to return the franchise to a more classic design.  Returning is the lighter green, silver, and white.  Along with a color update, the concept adopts a classic and bold word mark.
My attempt at the Eagles logo is aimed to pay homage to the original concept of the full bodied bird clutching a football in its talons.  It is purposefully minimalistic.  Finally, the wings are angled upward to form a slight letter V.  The "V" stands for Victory which is the final word of the Eagles fight song.
The templates for the models above are the property of Webpixum.
Philadelphia Eagles Branding Identity Proposal
Published:

Philadelphia Eagles Branding Identity Proposal

Published:

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