Client : MEDIHEAL (LNP Cosmetics)
Project : MEDIHEAL Brand Renewal Project
Project Scope : global beauty trend insights/ brand design strategy/ brand communication message + brand story contents/ designs strategy/ basic design(symbol logotype)/ application design/ package design/ photography shooting/ brand guideline
Challenges & Solution :
MEDIHEAL is no.1 face mask brand in Asia market. the bread and butter was asked to make their brand portfolio consistent in terms of brand communication design. We've refined its symbol logotype into a more simple and recognisable one on retail shelf. Also, we've created MEDIHEAL's visual system that enables them to manage various products effectively.