ENGRAVED STORY
Proposal for Alexandrion Group - 100 Special Edition Label Design
.
The proposed design uses detail and abundance when referring to the line-stroke while still keeping a simple bloc-color, specific to the Alexandrion brand. The general tone dictated by the design
is elegant, semi-sober, masculine according to the texture but feminine when looking at the details.
The overall design encapsulates a series of authentic Romanian elements. The traditional elements are found both in Romanian's natural landscape as well as the country’s national landmarks .
We wanted to map the essence of a Romania as it still remains, deeply rooted in the collective consciousness: with a preserved and cherished past, still pulsating in the present.
