Toothbrush - Imagination

Starting from a toothbrush, that’s symbolic of routine, I’ve placed it in a small package that first, challenges your imagination of how you’ve always viewed a toothbrush and secondly, breaks your monotony as you’ve to first snap them together and then use.

Juice Box - Exploration

Then, a juice box with several different openings that challenges you to explore the entire box to pick one insertion.

Tea – Taking risk

Then, comes a chae package with tea bags inside. Some of them contain tea bags and rest, don’t. This is based on probability approach which you’d only figure once you engage with the package, test & try, experiment and then, reach the tea bag.

Cotton Buds – Making a mess

Then comes cotton bud package that’s designed in a way to give you an illusion that they all might fall which encourages you to create a mess. Only that once pulled, the package is sturdy enough to hold them together.

Breakfast Mix – Creating

Lastly, a cereal box with the ingredients divided into tiny stashes that you’ve to mix & match and build your own bowl of perfection. It always reinforces mindful eating habits which our automacy has somehow made us forget.