Development of Character design
Company for the care of pets
Purpose
The client wanted to emphasize his special attitude to animals, care, attention.
The company works in Paris and needed a very nice, kind, easy style.
First concept
The idea is to show animals that take care procedures like people.
But the idea was postponed as too stereotyped.
Second concept
and we wanted to show animals in the image of stars or other images of a cliché,
for example, a rocker or a Frenchman
The third concept
Show a visual care process, was chosen by the client as the most suitable.
Main illustration
The client liked the characters so much that he decided to add a fourth illustration.
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