FIT ORIGIN
Managing a team of up to 5 digital designers, Business Analysts, Product Owners and Data Scientists to design and develop Fit Origin from inception to completion. Using Agile, Lean methodologies to produce the MVP and iterate to final SaaS Product you see below. Added to over 30 different retail clients websites so far & the 3rd biggest marketplace in the world. Design with in many different languages with over 2 million users per day ...
The challenge with SaaS product design is developing a template that is flexible enough for client font and colour changes, but still keeps a strong overall brand look and feel.
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As a team testing was very important, every element of the design, all illustrations were tested until we got the right UX, UI, look and feel. The Product even at a sketch level was guerrilla tested, we then took it through a professional testing schedule, writing scenarios and testing on the general public. We setup in a shopping mall with some retail partners to complete some real world testing.
