MICA Mission & Vision is a motion graphics video introducing Maryland Institute College of Art’s Mission and Vision Statement. The aim is to use MICA’s brand guidelines and colors to represent MICA the way we view MICA. The video features own shot footage to show how I see MICA myself through the buildings and learning environment. The whole aesthetics revolves around gradient colors and bold text overlay onto footage reflecting the brand.
I started the project by brainstorming different ways to present the mission and vision statement. After deciding on a certain look using MICA’s brand guidelines, I started sketching the general storyboard to the music I’ve chosen. After the storyboards, I made several style frames to determine and mockup what the video would look like.
After producing the video, we created separate instagram posts to accompany the video. I created two separate videos fitting to the square introducing the tenets and vision and one photo slideshow featuring the mission statement.