CLIENT:
DRONUTS.
A baking operation, known for its cannabis-infused donuts.
ASSIGNMENT:
I was asked to create dynamic visuals, that would draw attention to the brand. While using cannabis as an ingredient, the client did not want it to be the focal point of the brand. They wanted to have the pastries stand on their own. To have people want DRONUTS because they look delicious, not for the cannabis aspect.
solution:
I wanted to create a branded color story for social media platforms, that were eye-catching, evoking and creative. I wanted to keep it minimal to keep a focus on the donuts and make them the art rather than the viewer getting distracted by any other props.
