During Advertising 3, my group and I were to design three different types of ads for a company or a brand from Malaysia that is not doing so well in recently that we chose to do from our previous assignment. And we chose to do Malaysia Airlines. One of the media we chose is a billboard ad and the concept for it is to show the care and kindness of the employees of MAS. The general idea for the ad is to have an air stewardess assisting an elderly woman as they are walking through the busy airport. After several photoshoots and editing and Photoshop, the results are great even without being on a billboard.
Left: The photo taken to be the air stewardess and an elderly woman
Right: After editing in Photoshop
The MAS ad to be placed in a billboard
MAS ad on a digital billboard in Kuala Lumpur
