Madly | Branding
Madly is a brand that provides launch strategy guides and Shopify themes for product-based businesses. The founder came up with the name "Madly" when she thought about her target customers and how they really embody the idea of doing something "madly."
To take that concept further we created illustrations of items that embody mad scientists, inventors and creators such as a hand with a spark, a man on a unicycle, a light bulb, and even a Goldberg machine each play into that story and peak customer's imagination. To top it off we came up with the tagline "empowering dreamers, schemers, thinkers & makers and incorporated that into the logo.
