In this movie poster and advertisement case study, I took a close look at the elements of what draws in audiences to see a film without knowing the plot. I invented a mock film called "Trimming Laces," branding it with my own photography and demonstrating the look over multiple platforms. The sans-serif, tall, type gives the dated-looking costume of the heroine a contemporary feel. The lack of setting and the single use buzz words in review lets the film have an aura of intriguing mystery and beauty.
School: Pratt Institute
Creative Advisor: Max Shuppert
Year: 2018
Alternative poster design without credits
Subway advertisement with reviews
Work in progress photos and exploration of the films brand identity
