Museum of Who is all about finding yourself – your personal identity. We aim to ignite a desire to seek out and learn or rediscover something about yourself through our displays and exhibits. Our goal is that you will leave feeling as if you have awakened your conscious and can conquer the world. Finding yourself is a huge task, and one that is never fully finished, which means we are all on a continuous path of growth. We travel to college campuses around the U.S. to help young adults combat a weak sense of self, which often results in an array of negativity in one’s life. Having a strong sense of self can result in increased positivity. Life is always changing and throwing us curve balls, so who we are today may not be who we are in 2 years, meaning each visitor will have a unique experience each time. The lines and typography in the logo represent the never-ending, sometimes hectic, path of "finding yourself." The brand color palette is bright and playful to promote positivity.