A ‘work in progress’ stands for an unfinished project that is still being developed. This museum provides a space for people to celebrate the idea of a process through a constructive and collaborative manner. Events like music jam sessions, dance rehearsals and non profit workshops are a few examples of how the audience can be a part of a wide variety of experiences.
The branding reflects the notion of any work being loaded or processed. The combination of strokes and fills creates a dynamic identity system that can adapt itself onto different applications.