Effective marketing communications relies on developing credibility, projecting authenticity and forming trusting relationships with your audiences. At Communica, we bring decades of experience applying the myriad public relations disciplines that will help establish those relationships.
 
We begin with a thorough analysis of our clients’ internal, external and competitive communications landscapes to assess the public perception of their brands. We then employ the tools best suited to reach these audiences.
 
We have developed uniquely effective means of harnessing the power of internal communications to advance a brand agenda, drive cultural change and open, productive dialogue within an organization. Through internal communication audits, we can help create the strategies that will encourage employee engagement, support training programs, and lead comprehensive internal communications efforts.
 
Communica is also adept at establishing media relations, training, monitoring and measurement programs; planning and executing social media and content management strategies that emphasize engagement and response; and marshalling clients’ community outreach.  We also guide clients through the critical analysis of their crisis preparedness, lead the development of detailed crisis communications plans, and oversee training and preparation for crisis plan implementation.