Seoul Typographics Program 2020 is a branding project for an imaginary typographic event in Seoul, South Korea. Selected eight among thirty-one bridges on Han river were chosen as main identities in this project. Inspired by the famous night cityscape of Seoul, especially the Han river, the essential beauty was depicted as simple bridge illustrations glowing among.
The project consists of several parts and the first is a program brochure.
The brochure consists of two sets, and the first set is post cards.
The information for different workshops is designed on separate sheets of postcards. This allows people to carry only the workshop information that they need, instead of carrying everything. Each workshop on each card (total of eight) have different bridge design on the back of the card. Above the bridge illustration, Korean name for the corresponding bridge design is written, as well as the English notation.
The second set of the brochure is two horizontal booklets. For the two main Typographic Conference on Friday and Saturday, the speaker information is designed in two separate book type brochure for each day, so that people can carry them alone. Cover of each booklet is the schedule of the day which informs the schedule as well as what to expect.
The second part of the project is a program poster (20x30).
The poster has all the information of the Seoul Typographics Program, including eight workshops and two major talks.
The title of the poster is trapped in a yellow box, which represents the moon.
The Instagram page which advertises the conference utilizes the bridge illustration as an attention getter. The main ad includes all eight bridge illustrations to introduce overall design concept. The subordinate ad includes only one of the eight bridges and includes the date and speaker's name as detailed information.
Thank you!
