Andersson Bell Flagship Store
A Korean fashion brand, Andersson Bell's first flagship store, designed and directed by Creative Studio Unravel is a collaborative project of various artists, who have experimented and applied unusual materials into interiors, bringing people to an unexpected space.
The space for a fashion brand Andersson Bell was designed to be empty, which indeed was composed of various elements to explore. It was divided into sections based on works of different artists while each section is connected to one another. Artists Le-Dongil and Kiseouk Cho and a fabric brand Fivecomma have collaborated to fill up the space disguising the clothes as a part of contemporary artworks. Selection of unusual materials has created an exuberant quality space instead of bringing a sense of detachment.
Walls of stainless steel turn into doors and each door leads to the “artist's room” and a changing room. When a narrow door of the changing room is opened, a person can see oneself in multiple mirrors. Customers in the changing room may experience unusual and unexplainable excitement when getting off the clothes. The cave-like space reflecting Andersson Bell's identity was inspired by a virtual world.
TYPOLOGY Commercial/Fashion Flagship Store
LOCATION 38, Seolleung-ro 153-gil, Gangnam-gu, Seoul, Republic of Korea
SIZE 108m2(32PY)
CLIENT Andersson Bell
INVOLVEMENT Concept Design, Construction
STATUS Completed
TIMELINE April, 2017
MATERIAL Floor: Pea Gravel, Carpet / Wall: Cotton Spray, SUS Hairline, Mirror / Ceiling: Cotton Spray, Water Paint
COLLABORATION Furniture: Ledongil / Artwork: Giseok, Choi / Rug: Fivecomma
LOCATION 38, Seolleung-ro 153-gil, Gangnam-gu, Seoul, Republic of Korea
SIZE 108m2(32PY)
CLIENT Andersson Bell
INVOLVEMENT Concept Design, Construction
STATUS Completed
TIMELINE April, 2017
MATERIAL Floor: Pea Gravel, Carpet / Wall: Cotton Spray, SUS Hairline, Mirror / Ceiling: Cotton Spray, Water Paint
COLLABORATION Furniture: Ledongil / Artwork: Giseok, Choi / Rug: Fivecomma
PHOTOGRAPHY Sunghoon, Han
