CCTV9 2018 Channel Rebrand Ident
Ident Design 識別包裝 |
在頻道識別短片中解構識別標誌，荒漠中破土而出無限生機的林木材質，文明大河旁孕育交通建設阡陌發展，廣闊綠原中串連沃野的萬縷千絲商貿往來，人類文明是時間的印痕，見證天地世間與自然萬物紛呈互動，人與自然、土地的連結生生不息開展，看見世界與自己的面貌。
In the channel idents, the logo becomes an installation showing the relationship between people and the environment - the wood from the earth even in the arid desert, cities of steel that developed near water as it sustained life and facilitated commerce, the thread that connects all like traders of the silk road that traversed vast lands and long routes - signs of civilization and the delicate relationship between man and the environment. After all, the world we make, is a reflection on ourselves.
Creative Agency: JL DESIGN
Creative Director: JL 羅申駿
Executive Producer: Angela Moo 巫安琪
Head of Project Management: Chiaying Tsai 蔡佳穎
Project Manager: Jerry Fang 方宜正
Art Director: Ming Hsien Sha 沙明憲, Lance Wei 魏良恩
Senior Designer: Utsuo Chen 陳映男
Designer: Peter Kienetz, Jim Hsu 許峻良, Julian Chen 陳安, Children Chiu 邱柏鈞, Hank Liu 劉瓅涵, Orange Mugi 葉庭妤
Music: A-Len Yue 余佳倫 （MUSDM）
Sound FX: 小飛俠 ＆ 楊子霆（MUSDM）
Production: Film Power Shanghai
Executive Producer 監制: 曾啓福
Production Manager 製片: 錢小林, 顧寧
Cameraman 攝影師: 陳柏任
