UNICEF campaign (worldwide)
This was an open brief from Unicef to create a campaign which recommends users to waste less (or better: no) food. Me, in collaboration with a conceptual art director, proved the client with three concepts. After the presentation, the client decided to execute all three proposals, but on different periods in time. This project was created in Spring 2017.
Chosen concept 1: UniChef
People can learn from a chef how to create a great dish from leftovers (cook app),
and even win a cooking initiation. Conceptual visual and icon.
and even win a cooking initiation. Conceptual visual and icon.
Chosen concept 2: 40%Off
The consumer of the product pays 40% of the product more (and donates to Unicef),
which makes you think twice before having some leftover.
which makes you think twice before having some leftover.
Conceptual package livery and shelf visual.
Chosen concept 3: Fridge indicator
The consumer gets a set of sticky indicators to put on the package of each product. These indicators change colours, depending on the condition of the food. In this case you can still eat/drink the food while you thought it was already bad for consumption.
Conceptual visual and fridge magnet.
Ongoing campaign in 2017 and 2018.
