During the market research, I found that most of soap packaging is made only by paper. Because paper packaging cannot be reused, customers often just throw it away. There are some issues of certain soap packaging. For example, only a few parts of soaps are wrapped in a small piece of paper, while the other parts are uncovered. I think it is unhygienic. Moreover, kids may mistake soaps for ice-cream or candies and eat them. So, soaps need to be treated carefully. My goal is to make packaging convenient for storage, and it can be reused. I decided to make small bag packaging for the baby soaps. Since they are baby products, I made the packaging looks cute and childish. I selected Bausaus 93 as the main font, which looks as round as babies’ faces. I used Macaron color palette that can give customers a soft, healthy, and sweet feel.
在市场调研过程中，我发现大部分的肥皂包装都是用纸做的。因为大部分纸包装不能重复使用，所以通常顾客会选择将其丢弃。有些纸包装的肥皂存在明显的卫生问题。例如，有些产品只使用三分之一的纸包装去覆盖肥皂，而其他的部分则暴露在空气中。此外，婴幼儿可能会误食肥皂，因为肥皂与糖果的冰淇淋的外形相似。因此，肥皂更需要小心处理和存放。我的目标是制作出一款便于存放和携带的肥皂包装。最终，我决定选用布袋为包装的主体。因为这是一款婴幼儿产品，所以可爱和稚嫩是包装不可或缺的元素之一。我选择了Bausaus 93作为主要字体，这种字体看起来像婴儿的脸一样圆。此外，我选用马卡龙色为主色调，这可以给顾客一种柔软、健康、甜蜜的感觉。
Coconut flavored baby soap 椰子味幼儿肥皂
Lemon flavored baby soap柠檬味幼儿肥皂
Milk flavored baby soap 牛奶味幼儿肥皂
The way how to use it. 使用方法
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