For this project, I redesigned Starburst packaging. I modeled the redesign after the wrapper of Starburst candies. I wanted to make a design that caught people's eye, stood out on shelves, and become a collectible item. 

I found that Starburst had been using advertisement strategies where people associate their personality with a color of Starburst. So I proposed this project with the idea that people could buy what color Starburst they were. 

Here is the Dieline of all the packages. 

This is the store shelf Mock-Up to show how these packages would look side by side. I also proposed this idea that it could be marketed in different designs on a shelf. There could be words, designs, or just a random order someone passing by may have rearranged them in.