I looked at charity advertising campaigns that I thought cliché or lacklustre, and came acrosse the UNICEF tap project. It relied on sad looking celebrities appealing for help rather than being creative with the message. I attempted to create a more engaging, albeit controversial and playful, campaign for the Tap project in hope to be a bit different and cause more attention to the cause.

 

I draw a rough print idea, channelling the mantra "what if one glass could go further". I also drew a storyboard to this effect.