Mead is created by fermenting honey with water, the basic

recipe involves just water + honey + yeast. Many mead

enthusiasts follow this basic recipe and add their

own twists with fruits, spices and contemporary

fermentation processes.

The design for the symbol is inspired by runes,

alluding to the magical properties this beverage has

been said to have in myths and legends. A Norse myth

tells that Odin, the norse god, mixed his blood

into the honey and water mixture, and anyone who

drank it gained wisdom and became a poet.

The backgrounds shown in the labels are digital

paintings that reference the ingredients or the variety’s

specific characteristics. Snow and blood red for

winter’s traditional recipe, golden bubbles for summer,

warm sugar tones for the fall caramelized honey and

vibrant magentas and greens for spring’s strawberry

and rhubarb.

The labels measure 6 inches wide by 3 inches tall and

are printed on adhesive paper.