As a little warm up project in the beginning of our Consumerism module at Falmouth University, we were asked to brand and package a feeling or a memory from our summer holiday. As I had spent most of my summer walking and cycling in the Norwegian mountains, I decided to package Norwegian mountain air. The tagline for the product is: "Makes your heart skip a beat", which goes well with the logo which represents a heart beat as well as a mountain range. The bottle features information about the location at which the air has been collected, such as temperature, wind power and air humidity.