The main objective of the project was to redesign the existing branding of Craftroots. Craftroots, is a unique platform that showcases and brings into spotlight the best of craftsmanship from India. It aims to empower Indian artisans by connecting them to available resources, tools and network of partner members.
The new design aims at bridging the gap between the customers and the artisans via informative and authentic branding.
The brand tags and brochure also aware customers about Ikat which is dyeing technique used to create the designs on the fabric. It is a resist dyeing process, where bundles of yarn are tightly wrapped together and then dyed as many times as is required to create the desired pattern.
