For our logo, Max and I wanted to use Bradley's University's red and a complementary blue. We used the location indicator to create the feeling of travel. The tag line is "Your experience begins now," leads the viewer to the idea that they can create wonderful experiences while abroad.
We created a branding guide to allow the Study Abroad program to continue using this brand identity after my partner and I stepped away. We choose the Bradley Red to incorporate Bradley University, the darker blue to represent the ocean and the lighter blue to represent the sky.
To catch the eyes of students walking though out campus, we did a 5 poster series that would be hung together in populated areas. We wanted to make our poster information heavy to inform students who do not know much about the program.
One of our target markets was the incoming students and their parents. We created a orientation postcard to hand out during the summer orientation to get students and parents thinking about studying abroad as soon as possible. These next to pieces are the front and back.
Lastly, we wanted to give something to students who have already study abroad and we decided a sticker would be a great option. This sticker could be places on laptops, water bottles, ect. Other students will notice the stick and will be reminded of the study abroad program in classes, library, or many other places.
