Sammy's Trattoria
Re-branding assignment for Baltimore local Italian eatery, Sammy's Trattoria. For this assignment, the brief was to create illustrations for the space and an item sold at the location–spanning a mural, a print-advertisement illustration and an animated gif.
Our aim was to capture the homey, local atmosphere of the restaurant and Sammy's value of bringing a good, home-cooked meal to the table. Technically speaking, we felt that utilizing both traditional and digital media would best capture the familiar mood of the restaurant, and both a good challenge to harmonize the styles of the three artists. Visually, we took cues from old photo albums and overall wanted to create a nostalgic, family atmosphere.
Project was completed in three weeks for Matthew Rota's Junior Illustration I class, with fellow collaborators Sarah Pilkinton and Angelie Yap. Special thanks to Sammy's Trattoria for their warm help as we worked on the project, and the free pizza they gave us!
Photo of the Interior Space
Select Illustrated Photo Frames
Watercolor and Ink on Paper
Spot Illustrations: the focus was to create imagery that showed the various moments in life where spaghetti is shared.
New Sign Font/Textual Logo
Hand-Lettering
Final Advertisement: We wanted to recreate the look of an old family photo album, to reflect our concept of a family history with the restaurant and food.
Traditional Media with Digital Layout in Photoshop
Animated GIF Advertisement for Sammy's Trattoria
Adobe Photoshop and PremierePro
Final Mural Layout Plan: Concept was to create a look similar to all the photos hanging around a house at home, wrapped around the restaurant interiors.
