Parachute
Parachute is one of the top direct-to-consumer luxury bedding brands in the country. We worked with founder Ariel Kaye to build the brand from scratch, starting with the company name, which references the shape a sheet makes as it billows down when making the bed. From there we created a complete identity system; including a logo, typography, icon suite, packaging and print design, and a custom e-commerce website.
