Advertising Campaign
Product name- Bandaid
Target Audience- Kids, Childrens (3 to 15 yrs)
Concept- The concept behind the campaign is FIGHT. Kids always had a fight while eating, playing games, no matter what journeys and adventures they are out exploring.So here I have directly shown a scratches and a bandaid on things for which they fight.
Design Process- Brain storming, Research, mindmaping, ideation, concept, sketches, design detailing, final visual design, mockups.
Medias- Poster ads, Press ads, Brand Experience, Collaerals, Counter Display.
Poster series
Press series
Collaterals
Brand Experience (booklet for school going kids)
Single pack (packaging)
Counter display & Danglers
