Mitten Mind
Corporate identity for Mitten Mind, yarn store, and knitting supplies. All products in the shop are carefully selected with heart, and this is why we named the shop Mitten Mind. The shop is targeting middle to high-income women who are interested in knitting and quality products. Since its name is Mitten Mind I use heart shape as a main geometry of the logo. On top of that, the use of blue, pink, and brown colors, it represents the feeling of calm and concentration but warm at the same time as a feeling while we knit.
