Concept 1: Clear and SImple. Visual Positioning
Glass Showcase. Flow. Less is more. Clean and straight design is attractive and modern. A new way of life.
Concept 2: Lovemark. Visiual Positioning.
The big idea: Heart is Home. Trying to attract women to buy new glassware.They need to think about home, warmth and innovation.
Concept 3: Bird of Fire. Visiual Positioning.
Glassware manufacturing is an old tradition, based on fire, lava and the legend of the phoenix. How to capture those attributes within one creative route?
Concept 4: Women Only. Visiual Positioning.
Women are the main target group. It is about a certain female language, inspiration and atractiveness. Get Women attracted.
Concept 2.
Initial Design: Lovemark
Concept 2. Development of conceptional Route: Lovemark.
Concept 2. Based on the above shown Initial Designs, the Landor design team developed this final brandmark. Presented together with 6 different identity concepts. All rights resevred by Landor Associates.
