Care for Mom To Be is a campaign project that promotes awareness of the needs of traveling pregnant women regarding being offered a seat on a train or a place to park their car. I focused on creating a convincing campaign logo that is a combination of a figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women so as to encourage both sexes to respond positively.
There has been an issue about less awareness of consideration for pregnant person. Especially driving and riding public transportation during rush hour can be convoluted. A visual identity to promote helping to create a better environment for maternity care and encourage people’s support.
The Logo stands for a figure of a pregnant person which also represents the shape of a heart. The logo is the combination of a simple and balanced Word-mark with the icon. It is designed to be understandable to anyone to visualize pregnant person and care.
Type and Color
The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love,Care, and Belongingness. The Word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Pregnant Parking Spot Sign