The first event is called Jazz by the Sea. The intended target audience is mixed gender ages 30 to 50 years old. The music genre is jazz. This music genre was chosen because jazz appeals to a range of people. The design elements should reflect the rhythm and movement of the music. Jazz is an abstract form of music. The colors and shapes imitate the energy and improvisation that the music suggests. The look and feel of the mood board should provide a constant dialogue with the culture that encompasses it. 

The next event is called Rock the Beach. The age demographic of the target audience for rock is 18-26 years old. The people in this group enjoy spending time socially and going to parties. They attend colleges and universities and spend a lot of time studying. The target audience should become instantly aware of the message that the mood board is delivering to them when they see the “Rock the Beach” title. The visual elements reflect aspects of rock music so that people will instantly know the music genre. The colors and fonts have distinctive personalities that create an emotional impact on the viewers. The intention behind the use of colors is to evoke emotion by matching the personality of rock music. 

The final event is called Boots on the Beach. The age brackets for this target audience is 35-44 years old. These people are home owners with an average of three children. They also have college and post graduate degrees. The target audience is passionate about family. They spend a lot of time with their families and eat dinner very night. Socially, the audience enjoys going out dancing with friends, dining out and entertaining at home. They also use social media like Facebook and Twitter. The color palette evokes a cheerful, energetic and warm atmosphere. Tones were used instead of a tinted color scheme to promote excitement, enthusiasm and reliability.