Dohyun Chase Kim's profile

Motion Rebranding_Netflix Snacks

PROJECT BRIEF
‘Netflix Snacks’ is a new content space I created where you can snack short-form contents of your favorite scenes and highlights.
After researching the market, I learned that a large spectrum of millennials like to consume short-form contents during their spare time. They like “snacking” on contents. The logo mark was inspired by a spotlight and a gate to the next step.
Concept of the logo
The new mark represents a passage to the next step(future) and also a spotlight(light) which is a core source of cinematography.
CLEAR SPACE
Graphic Elements
These are the graphic elements that are used throughout the montage.
LOWER THIRD
TRANSITIONS
MENU DESIGN_Netflix Snacks Intro
Posters
Neflix posters can be designed to highlight specific characters of contents and specific moments of the contents with a crop of the logomark.
DIGITAL PRODUCT SPACE_Netflix Snacks
Netflix Snacks is a space where you can rewatch the highlights of the contents that you have watched. You can also share your favorite moments with your friends.

Thank you!

Special Thanks to Ming Tai for guidance throughout the term.

Motion Rebranding_Netflix Snacks
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