I was tasked with the brief of relaunching the WHAM bar. The ever favourite sweet of 80's & 90's children across the UK. However WHAM wanted to relaunch the bar to children of 2012. I created the over arching idea 'WHAM'IT' the concept being that children can take boring mondane every day things and 'WHAM-IT' ban the boring and make it exciting.

This over arching camapign had to work across press, digital and experiential activity. We used Twist and Pulse as 'WHAM-IT' ambassadors to ban the boring across  London and used social media to promote this.