Logo and branding concept developed for a high quality surfing fins brand based in São Paulo, Brazil. The idea was to create a vintage/cool visual identity that would be applied in all product range, packaging, merchandising and garments.
This family of icons was created to identify and to be applied in the product range.
Each doodle represents an exclusive set of fins, including its name on it.
To identify the specific size and set of fins these icons were created,
they follow brand's visual identity and concept.
Series of doodles designed for BOTTOM fins as part of brand's visual identity
Fin keys and display (made out of used surfboard) developed for the brand
