Roller (Clothing Brand) Lookbook and Ideation


  • ROLLER’s goal is to intertwine the often misunderstood and rich culture of the DMV (D.C Maryland, Virginia) area. DMV culture is centered around the young black experience and colloquialisms of Washington,D.C and it’s surrounding suburbs.We here at ROLLER provide consumers with a uniquely “metropolitical” experience By incorporating skate and streetwear inspired looks such as oversized and baggy garments, and long sleeves with playful graphics of various DMV slogans and phrases.
  • "Jih Like Long Sleeve Tee" (left).$45. "Roller Official Logo Long Sleeve" (Right). $35.
  • Roller.com Product Page 1
  • Roller.com Product Page 2
  • Roller Printed Lookbook