Daikin is a famous brand in the air conditioning market; and it seeks to build awareness for its centrally controlled air-conditioning systems. Repositioning Daikin's centrally controlled air-conditioning system is to build awareness for the product and to create a strong emotional buy-in for its features and benefits over the current competitors.
One of the pitched direction is "Finesse" and it means "Fine Air From Daikin". The focal point in this directions are 'Intelligent, Integrated and Intuitive'. The following below are one of the proposed directions and a couple of mock ups.
All copyrights and works done is in conjunction with an agency, BrandCourage.
