By using the elements and principles of Graphic Design, I tried to communicate a specific given word through abstract and non-representational compositions. I built up my own criteria to support this process. My given word was "Creepy" and I attempted to convey the adjective through dull colors representing negative emotions and organic shapes that resemble shadows.
Criteria for Making "Creepy" Initial Drafts
The use of dark colors; instead of calm colors, negative color schemes delivers an unsteady and isolated emotion. The purple color palette represents the “creepy” feeling of a forest.
The volatile strokes make the figures unclear; Weak strokes and shapes give an unclear composition. The surrounding illustrates strong anxiety.
The blurriness confuses the figures. This creates an illusion of depth – not knowing where the figures are located. It gives the effect of the fear of “not being aware.”
Certain figures resemble the eye or some type of surveillance; The contrasting color of this figure implies that something is “strongly starring and observing” someone.
Criteria for Making "Creepy" Digital Drafts