Smart Start is a preschool located in Coeur d’Alene, Idaho for children ages two to kindergarten. The client came wanting a brand refresh. 

The goal for the rebrand was to make the logo light, friendly and really highlight the essence of childhood education.

The original logo colors were brown, green and white. Since the point of the rebrand was to bring the logo more up to date, we went with a pastel green, a warm grey, white and black. 

Overall, we met all expectations of the rebrand. Both the client and us were happy with the results.