JAN. 2018 — LATE 2020 VISUAL IDENTITY & COVER ARTWORKS
Mass Flow \ ɛm.f kruː \
Mass Flow is a label & artist collective from Paris funded in 2017.
The collective produces quality tracks with a deep variety of influences, including Future Beat, Downtempo & Hip-Hop. While crafting their own and unique style, Mass Flow artists are releasing mixes & compilations monthly.
I was first asked to design a couple artworks. As the visuals started to match with the musical productions, I began developing a graphical charter defining Mass Flow's vivid and modern visual identity.
The challenge was to apprehend the two sides of Mass Flow, as a label and a collective, in order to create a logo able to stand-alone on any media, and make it cohabit with a modular signature, designed for mixes, compilations, shows & events.
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Business card.
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Mix & compilation cover artworks.
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Color palette.
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Singles.
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Merch.
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