Lighter than air. _Promotional poster
Adidas ultra-boost is known for its lighter boost cushioning system.
It has greater agility and response due to its efficient weight
distribution.
This project showcases a creative advertisement for their flagship
running shoe - Adidas UltraBoost.
Close up
Process_
Idea is to show off its weight distribution ( main feature ) in a creative
manner by including other running shoes which are submerged into
the ground due to improper weight distribution.
Initial sketch
Breakdown
Time lapse
Thanks you,
©Arshad Riyas.C
