Logo Design and brand identity of "Genius Foods".
Genius Foods its a company that uses your trash
to make delicious and nutritive food.
How are they making it?
Their principal component is mango peel.
With their process they convert the mango peel in powder,
and then its used as an ingredient to make the food, replacing some kind of ingredients as eggs, oil, sugar and others.
Their logo had to match their process, so I made a concept inspired in the cycle of life (where we can reuse things), and also included a spoon or "seed" where all begins.
