Stornoway Diamonds
Branding, Print Design, Web Design
CHALLENGE
Stornoway Diamond Corporation is a world-class diamond exploration company with the largest diamond property portfolio of any publicly traded diamond company in Canada. The identity we were briefed to create needed to reflect the the status the company had attained.
APPROACH
The new identity symbolizes the primary activity of diamond exploration in the vast Canadian north, and the leading position of the company as pioneers in the industry. Mining for diamonds in the Canadian north conjures up images of vast, open spaces and cold, blue-hued ice and of course diamonds.
The use of the half diamond icon allows us to layer it onto a wide variety of imagery related to diamonds and diamond exploration, effectively framing them with the brand. Thus, we are not limited to any one image to define this rapidly growing and changing company.
In fact, recent developments taking the companies focus to other geographic locations around the globe, and a company merger, had us updating the brand even further, adding a complete set of secondary colours to define different project areas, and also refreshing the look with photography based on the original flexible and unique system we designed.
RESULTS
Over the many years we've been working with Stornoway, we've designed stationery systems, numerous trade show booths and no less than five annual reports. With the 2005 report we moved one step closer to the promise computers would reduce paper, building a CMS-based website with navigation mirroring what one would find in a traditional annual report. Since then, the basic structure has been re-purposed for every subsequent annual report, with updated designs of course.
The net effect has been a strong, consistent brand in the mining industry, one that is instantly recognizable and hold the highest standard others are continually reaching toward.
Launch corporate website: stornowaydiamonds.com
Launch 2007/8 online AR: stornowayannualreport.com/2008
Launch Styleguide: stornowaydiamonds.com/styleguide
