We worked closely with Relay Jeans (a member of The Foschini Group) in 2017 to help with their social media growth, and general brand awareness & growth. We were afforded the great opportunity to assist in refreshing their tone of voice and the visual collateral produced to represent the brand. 

We undertook re-strategising the approach to their consumers, shooting Relay Jeans product for social media, posting content on their behalf, seeding product to influencers, and most notably, producing branded content for a new series known as “Its In Our Genes” - a closer look into the lives of extraordinary people who represent Relay Jeans and all it stands for.

Client: Relay Jeans

Agency: The Bread

Photography: Sekh-Fei De Lacy

Graphic Design: The Bread / Hannah Shone

Art Direction: The Bread