Corrupt Cup has two main objectives...
1) Provide a service that offers a solution and process to quit a caffeine/coffee addiction.
Why? A caffeine addiction promotes unhealthy habits. Health risks that can likely rise from a caffeine addiction include headaches, insomnia, early death, indigestion, reduced fertility in women, raised blood pressure, heart contractions and contributions to obesity and diabetes. A caffeine addiction also creates financial risks. Purchasing one cup of coffee worth $4.50 each day for one year will cost $1642.50. This is money that could be spent on something much more beneficial.
Introducing a service that provides counsel for caffeine addicts is unique and will significantly improve the quality of life for these individuals.
2) Change the perspective of coffee
Today, coffee is seen as a social drink in which friends enjoy casual conversation or as a quick fix to get people through the day. Corrupt Cup intends to change the perspective of coffee as a harmful substance and dangerous addiction.
Above: Photographic Presentation of Brand Style Guide
Photorealistic Mock-up: Billboard Advertisement (left) & Newspaper Advertisement (right)
