Fertility is one of the last taboos in healthcare. We partnered with the Modern Fertility founders to create a baby-free branding and packaging that set a new standard for personal reproductive health.
DEMYSTIFY THE TOPIC OF FERTILITY
We blended precious yet approachable typography with gender-neutral color palettes to deliver important information about your body. Organic shapes and illustrations capture the singular moments and emotions that people experience around fertility.
FEATURES
Fortune 2020
AIGA Eye On Design 2020
Fast Company 2019
Forbes 2018
AIGA Eye On Design 2020
Fast Company 2019
Forbes 2018
PARTNERSHIPS
Carly Leahy, Founder
Afton Vechery, Founder
Keaton Bedell, Business Op.
Lillie Ferris, Design
Afton Vechery, Founder
Keaton Bedell, Business Op.
Lillie Ferris, Design
YUNG TEAM
Andria Lo, Photography
Elaine Lin, Design
Danny Skitsko, Design
Melody Yung, Design
Shea Sjoberg, Design
Sushant Vohra, Rendering
Taylor Simpson, Design
Elaine Lin, Design
Danny Skitsko, Design
Melody Yung, Design
Shea Sjoberg, Design
Sushant Vohra, Rendering
Taylor Simpson, Design
WHAT WE DID
Positioning
Brand identity system
Copywriting
Photography direction
Website design
Packaging design
App UI elements
Social media templates
Design guidelines
