demystify the topic of fertility
Fertility is one of the last taboos in healthcare. We partnered with the Modern Fertility founders to create a brand that would set a new standard for personal reproductive health.
The Modern Fertility ‘M’ mark is anchored in the letter ‘u’ to emphasize a focus on you the individual, your body, your fertility journey, your future.
The typographic approach uses a lightweight sans serif font to convey the importance of the information being shared without overwhelming.
Precious yet approachable iconography helps communicate key messages around fertility.
In the real world, Modern Fertility's look and feel manifests itself in reassuring and comforting ways.
Design Direction — Melody Yung
Design — Taylor Simpson, Elaine Lin, Danny Skitsko