Bethany Lange's profile

TypeCon Mock Campaign

For the promotion for the TypeCon conference, the desired outcome was a new theme and collateral that connects to typography. The theme "Link" was chosen because everything in the world connects to typography one way or another. A collage style was chosen to give a sense of how creatives take inspiration from others and apply their own ideas to make something new.

Note: This is not official for the Society of Typographic Aficionados conference and was made as a mock campaign
In the development of TypeCon's social media material, it was required to create the banners and website that matches the theme. Each speaker has a different color to have them be separated from the others while still keeping the collage style.
Each year TypeCon creates a guide for people who are visiting Portland and the conference to be able to find places to eat while there. The colored borders around each page identify which section is which depending on what color is on the table of contents page. The tilted and cut off photos connects with the style of collage because it's not perfect on the page.
TypeCon Mock Campaign
Published:

TypeCon Mock Campaign

Published:

Creative Fields