A full page ad for Adams Outdoor Advertising in the Eastern PA Business Journal. We wanted to illustrate that outdoor advertising doesn't have to compete with editorial content or entertainment programming for the audience's attention. People watch TV for the shows, listen to the radio for the music and read newspapers for the news - not for the ads. Billboards don't have these distractions. People see them in the open when there is little to see or do. The Borg's are right... resistance is futile.

Philadelphia Ad Club | Gold ADDY | 2002